AWARD WINNING PERFORMANCE COACH
"Pain is only temporary, victory is for life."
Craig Lane is a freelance high performance multi-sport and lifestyle coach and health assessor. His career takes him nationally to work alongside some of the largest corporate companies in the world, as well as some of the best athletes in the world.
Craig has coached performance athletes to World and European Championship Podiums, Kona Ironman World Championships, 70.3 World championships, and helped personally develop all athletes beyond their own expectations.
Over the years, Craig has become an ambassador for the sport of triathlon through representing Great Britain all over the globe, in world and European championships, as well as invite only events. However, his passion is coaching, in particular as a participation coach for the club he co-founded in 2013.
It starts with having a clear goal, finding expert instruction, performing structured training and receiving immediate feedback throughout the process.
Whether you want to finish first or finish for the first time, Coach Craig will help you meet the challenge. Set your goals, give expert guidance, train smart and much more all delivered using the latest Training Peaks software.
PERFORMANCE & FITNESS TESTING
Coach Craig can improve your power, speed and performance using Wattbike’s accurate data to analyse over 40 parameters about your riding.
Leave no margin for error when it comes to measuring your performance, as each Wattbike has been engineered to deliver accuracy within 2% across the full range of watts.
It’s currently the indoor training tool of choice for World Champions Lizzie Armitstead and Joanna Rowsell-Shand and the UCI World Cycling Centre.
POWER METER TRAINING
Monitoring your speed can tell you only so much about a ride, heart-rate monitors can tell you a bit more, but knowing your power output is a quantitative, repeatable way to assess how hard you are actually working.
From a coaching perspective, the flip side is that with power data you can also accurately determine the specific performance requirements of a given event/discipline. That’s almost like being given the answers to the exam questions, except of course you still have to put the work in to reach the targets. But just having that predictor is hugely beneficial and Coach Craig can help you reach your potential by setting your specific power training zones.
NUTRITIONAL ADVICE & SUPPORT
Whether you are a beginner, a professional athlete or simply exercising to improve your health, nutrition plays a big role in optimising the effects of physical activity. Making better decisions with your nutrition and hydration can result in improved performance, recovery and injury prevention.
Coach Craig offers a range of services to support your training goals. This can range from a daily food plan, to a comprehensive food and nutrition plan for training and competitions.
We will also advise the nutrients and supplements that are frequently included in an athlete’s dietary program to help you race and recovery properly.
PERSONAL TRAINING & FITNESS COACHING
Whatever your goal: Sports Development, Weight Loss, Fitness Development, Muscle Gain, or just to add variety to your workout, Coach Craig can help you.
Coach Craig is also a qualified personal trainer and is here to help you, step by step. Each session is tailored to help you achieve your personal goals and to adopt a long term lifestyle change.
Coach Craig will design a bespoke exercise programme, give you expert advice and provide one to one training sessions in my personal studio or at your own home.
REAL TIME ANALYTIC VIDEO ANALYSIS
Coaches often deliver information either verbally, visually or kinaesthetically to cater for all learning styles. However sometimes athletes just do not understand unless they actually see for themselves.
Coach Craig also offers real time analytic video analysis for you to visually see your biomechanical movements for you to fully understand the areas requiring improvement.
Whether it is recording your biomechanics during the four phases of running, or underwater for stroke correction we can instantly show you feedback then send over all your files with a complementary training programme to help manipulate and re-develop your motor programme to make you more biomechanically efficient athlete.
VO2 & MAXIMAL
Coach Craig also offers VO2 max testing, or maximal oxygen consumption, this refers to the maximum amount of oxygen that an individual can utilize during intense or maximal exercise. This measurement is generally considered the best indicator of cardiovascular fitness and aerobic endurance. The more oxygen a person can use during high level exercise, the more energy a person can produce.
This test is the gold standard for determining cardiorespiratory fitness because the muscles need oxygen for prolonged aerobic) exercise, and the heart must pump adequate amounts of blood through the circulation to meet the demands of aerobic exercise. Contact me to find out more...
Racing and training in the heat places huge demands on the human body. Fortunately, by training in a heat and humidity controlled enviroment, we can stimulate your body to adapt to the higher temperatures and perform more efficiently.
As little as 4 sessions of 45 minutes to 1 hour in duration can stimulate most of the adaptations your body is capable of achieving and allows you to prepare for competition in a hot environment without leaving the UK
Acclimatisation is the beneficial physiological adaptations that occur during repeated exposure to a hot environment. These physiological adaptations include:
Increased sweating efficiency (earlier onset of sweating, greater sweat production, and reduced electrolyte loss in sweat).
Stabilisation of the circulation.
The ability to perform work with lower core temperature and heart rate.
Increased skin blood flow at a given core temperature.
"3 years ive been riding. I'm looking to the changes this winter for next years season. Thanks again Craig! if anyone needs help of their cycling technique, this is the man to go to!"
(cat 1 racer)
""I started working with Craig in preparation for Ironman Taiwan, and then onto Ironman World Championships having experienced his coaching through our local club. Craig is incredibly enthusiastic about triathlon, and has really taken the time and effort to get to know me as an athlete and programme my training accordingly. Since working with Craig my training has become much more efficient and effective, it's enjoyable... and he does everything he can to make it fit within my busy lifestyle and maximise every effort. I couldn't imagine working with anyone else, and gladly recommend him to any current or aspiring athlete! "
(Kona World Championship athlete)
"Coach Craig is an outstanding coach and is one of the most passionate triathlon enthusiasts I know. I would enthusiastically recommend him to anyone, beginner or advanced. He changed my view of running and has helped me with my confidence level. I feel very privileged to have had the opportunity to work with him."
(British triathlon talent pathway)
"Using coach Craig was great. We sat down at the start of the season and set targets for running, swimming & cycling. Through regular testing and coaching I was able to beat all my PB’s and achieve my target time for my A race."
(Triathlete and pro Zwift rider)
"The work Craig does is excellent and after a few sessions he manages to break down muscle memory to allow for a more biomechanically correct running technique. We would highly recommend working with Craig."
(B.U.C.S Academy Physiotherapist)
"Working together with Craig is great, I've been with him for several years and achieved many goals and personal bests As a coach he's enthusiastic, knowledgeable and considerate. Craig balances both being a friend and a mentor. He always has time for myself and others. Craig understands my goals, where my performance levels are and need to be and applies the right level of training without overtraining.Another important attribute is that Craig listens and continually assesses feedback, helping me progress and improve towards my goals. I have no hesitation in recommending Craig, He will make you a better athlete!''
(Age Group Triathlete)